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Communicate to the Broad Public

The Université libre de Bruxelles

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Description

This refers to making research understandable and meaningful to non-specialist audiences. It emphasizes clarity, relevance, and mutual respect in public communication.

Participants will learn how to translate intricate scientific concepts into language that is easily understood by non-specialist audiences, ensuring that their communication is clear, relevant, and respectful. The course will cover strategies for using accessible formats and channels to reach diverse audiences, as well as techniques for fostering meaningful dialogue between researchers and the public. By the end of this learning path, learners will be adept at bridging the gap between specialized research and public understanding, enhancing the impact and accessibility of their work.

You will learn

By the end of this learning path, learners will be able to effectively communicate complex research findings to the broad public, ensuring clarity, relevance, and mutual respect in their interactions with non-specialist audiences.

Key outcomes include being able to:

  • Translate research for public understanding.

  • Use accessible formats and channels.

  • Foster dialogue between researchers and the public.

4 modules

Included

19/06/2025

Updated

-

Required Time (Hour)

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1. Introducing Research to Public Audiences
2. Engaging Effectively with the Public
3. Leading Public Science Communication
4. Strategic Communication for Science and Society